Hasbro and Mattel have reportedly teamed up for multi-year licensing agreements to create co-branded toys and games for their major theatrical releases this summer.
Hasbro will create Barbie-branded Monopoly games to launch fall 2023, while Mattel will produce Transformers-branded UNO games set to release later this year, according to Hollywood Reporter. Transformers-branded Hot Wheels vehicles will debut in early 2024, the report says.
It will be an exciting summer for the brands, with Hasbro’s Transformers: Rise of the Beasts from Paramount on June 9, 2023, and Mattel’s Barbie from Warner Bros. on July 21, 2023.
“We are excited to pair some of the most popular brands together for the first time. This collaboration features world-class IP, celebrates the timeless appeal of these brands, and creates unique play opportunities for fans,” Nick Karamanos, senior vp of entertainment partnerships at Mattel said in a statement to Hollywood Reporter.
